Upcoming Silver Trends
Sterling silver, lustrous, glitzy, dynamic, spectacular often overlooked for the higher end gold and platinum is making a comeback. Its affordability, value for the money, is an excellent choice for the jewelry savvy consumer.
The Silver Institute a global, non-profit marketing association founded in 1971, announced the Silver Marketing Initiative SMI on July 15, 2008. The Executive Director of the Silver Institute, Michael DiRienzo made this statement, “The consensus of our Executive Committee is that the time is right to introduce an industry-supported marketing program in the U.S., with the initial focus being on silver jewelry.” The Silver Institute advertised sterling silver jewelry under the Silver Trust International division between 1988 and 2001 when it was disbanded. This is the first comprehensive promotion since that time.
Michael Barlerin who was appointed as the Senior Vice-President of the Leading Jewelers of the World on May 3, 2008 was named the consultant for the evolution and advancement of SMI. He is highly regarded in his field, in 2005 he began his own company, Michael Barlerin Associates LLC, a marketing and management agency for jewelry enterprises. He was previously the CEO of the World Gold Council, Americas for fifteen years and Senior Vice-President of Marketing at Zales for eight years.
On December 3, 2008 the campaign held a media launch in New York City. Crucial elements are the creation of a website SavorSilver.com, a name which will, also, be used in printed publications and electronic internet communications. Such as the advertorial program in the second quarter of 2009 and the quarterly electronic newsletter. A new distinguishing mark for sterling silver has, also, been developed. It is hoped these efforts with ten premier jewelry designers in focus will assist in the appeal and demand for silver jewelry. The feature of this site is to showcase the designer’s sterling silver jewelry creations. Consumers are given the opportunity to click on the designers own website to buy their jewelry or locate a merchandiser who handles their brand.
SavorSilver.com is classy and innovative, a wispy delight leading you into the avant-garde world of silver. A designer gallery featuring the ten designers with comments made by each individually about their craft and pleasure in producing silver masterpieces. The pictures of their work gives you a representation of their style. The link to their sites allows you to view the essence of their skill, unique jewelry achievements.
1. Elle Jewelry is sexy and modern with an urban appeal.
2. Lagos reference is to luxury, very detailed.
3. Leslie Greene, a sophisticated, gorgeous presentation.
4. Paz Collection-Mexican Silver- favours geometric patterns and animal interpretations.
5. Robert Lee Morris features modern expressiveness.
6. Robert Rotenier is rad with unusual items and architectural details.
7. Scott Kay, artistic flash and unparalleled style intricacy.
8. Shane and Shane, two gifted sisters, with distinguished sensations.
9. Thistle and Bee, diversity, traditional and whimsical.
10. Zina, unique vintage and modern craftsmanship.
Ten top of the line designer’s who make you long to purchase these incredible treasures, inspirations welcome as a fashion accessory in any wardrobe.
SavorSilver.com doesn’t just showcase these gifted artisans, it, also, has a You and Silver section which can teach how to assemble your own collection and help you to recognize the latest silver fashion trends. It even explains the attributes of silver, its transpiration and care of the finished product.
Silver Buzz is the latest in silver jewelry design from the perspective of your favourite celebrities in both pictures and a news segment. The Jewelry and Accessories Editors under the guise of SavorSilver.com Editorial Review Board will have a jewelry fashion week in 2009.
Everything you need to know about sterling silver jewelry is contained on this website, a must to enjoy and explore.
An affordable, beautiful piece of silver jewelry is within your grasp in shiny, oxidized or blackened patinas. For a feminine touch, silver with precious gemstones, diamonds or other metals. Necklaces with oversized, silver pendants dangling from chains, silk or leather cords. Charm and cuff bracelets are still a fave. Surprise her with that sterling silver anniversary or cocktail ring. Flashy, dangling and hoop earrings are all the craze. For the gentleman sterling silver key chains are the hot item.
Make sure you join countless others and purchase an item from the upcoming trend for 2009, sterling silver jewelry.
